A foolish consistency may be, as stated by Ralph Waldo Emerson, “the hobgoblin of little minds,” but the fact remains that computers are notoriously consistent. The entire concept of SEO is built around getting computers to focus on areas and information that benefit you, so it’s always good to play to the computer’s logic, whether it makes sense to you or not. One of the arenas where this comes into play is how you label the various of your site.

Read More

READ MORE

Despite all the changes to the web, to websites, and to the entire SEO process over the last decade, one element has remained arguably constant: the goal is still to have a number one SERP on Google. Certainly, organizations care about click-throughs, about sales, and about placement on other search engines. Nevertheless, being at the top of the list for relevant search terms is the “gold standard” by which people judge the success of SEO practices. This goal is not

Read More

READ MORE

A few weeks back, we talked about the general direction of SEO so far this year. Maximizing for mobile, structuring data, upping the quality of content…all these things are more relevant in 2019 than they ever were. Today we’d like to elaborate on that last one: making sure your content is in sync with your audience … and with search engines. Relevance “Content is king!” We’ve been saying this for years, and it’s never been more true. These days, however,

Read More

READ MORE

The internet of things (IoT)—the idea that everything from refrigerators to self-driving cars can be connected wirelessly—is set to upset many legacy technologies. According to sources, nearly 31 billion connected devices will be functioning globally by 2020, continuing to drive IoT investing. Consumers have been slow to adopt the technology, but forward-thinking business and industry leaders have seen the future and have already started developing new techniques of data-gathering. Marketers are onboard, too, having realized that the platform delivers massive

Read More

READ MORE

As we come up to halfway  mark in 2019, we thought it would be beneficial to take a couple of posts to explore how SEO matters were looking for the year. Keeping pace with the current market is crucial: with the rapid evolution of technology, even a slight hesitation can cause a business to lose a hard-won advantage. Has anything changed in 2019? Google Whether you agree with them or not, most people understand that Google is the de facto

Read More

READ MORE

Search Engine Optimization is a world unto itself, with its own set of jargon and argot. The acronyms alone can be intimidating to the uninitiated: SERP, PPC, KPI (Search Engine Results Page, Pay-Per-Click, and Key Performance Indicator, respectively), just to name a few. Simply learning all the CP acronyms—CPA (Cost Per Acquisition), CPL (Cost Per Lead), CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), and more—can be overwhelming. Two such industry acronyms that are often confused are SEO (search

Read More

READ MORE

Blockchain is increasingly becoming an acceptable idea in some corners of technology. Of course, it has its supporters and naysayers; the spectacular rise and fall of the cryptocurrency market have served to bring blockchain more into the public eye. But it’s important to remember that when it comes to blockchain, buying and selling digital coins is only jumping-off point: at its core, this is a revolutionary, disruptive technology idea that potentially touches all industry sectors, including SEO. Understanding the Influence

Read More

READ MORE

How many times a day to you say “Alexa…” or “Hey, Google?” More and more, people are bypassing the standard query box for the convenience of voice search. As the technology powering these systems advances, it’s especially important for smaller or mid-sized businesses to recognize this shift, and take steps to ensure their websites remain fully optimized for voice searching. Voice Search Is Popular Based on data from Google, the Google Assistant app is now available on more than 400

Read More

READ MORE

This is an exciting time for technological breakthroughs in communication and eCommerce. From the debuts of folding phones and a 5G network to increasing role played by the Internet of Things, experts from every field seem to be optimistic about what the future looks like from their particular corner of the tech world. But the bigger the innovation, the better the chance that it will be disruptive. While there are a number of changes going on in the world of

Read More

READ MORE

The elements that truly drive SEO are not, unfortunately, things that can be tacked on to an existing, non-SEO designed site: they’re things that are built in from the beginning, and form an integral part of the entire user experience. Maintaining that experience requires ongoing attention to every bit of new content. As an example, consider the photos and other images on your site. From the very start, every image that is uploaded needs to be optimized. As additional pictures

Read More

READ MORE